Understanding account suspensions due to invalid traffic
How can I appeal an account suspension?
Account suspensions are currently not appealable. You can use this time to investigate your traffic sources and make adjustments to help prevent invalid traffic in the future. Provided that there are no further compliance issues with your account, it will automatically be reinstated once your suspension period is served.
Please don't fill out the invalid traffic appeal form because that form is reserved for disabled accounts, and you will receive an email that says we can't process this appeal.
If you would like to provide additional feedback to help us improve our processes and communications, you may do so using our suspended publisher feedback form.
When will my account be re-enabled?
If there are no further compliance issues with your account, it will be automatically re-enabled after the fixed period (most frequently 30 days).What happens if after my account was re-enabled, my account continues to generate invalid traffic?
If, after your account has been re-enabled, invalid traffic persists and continues to contribute low value traffic to our ads ecosystem, then we may need to disable your account.
Visit our Help Center for more information about suspended accounts due to invalid traffic. We look forward to your return to the AdSense network in good standing after the suspension ends.
We have found that there are two types of publishers who may have invalid traffic issues with their accounts. The first are publishers who may unintentionally send invalid traffic to their accounts, typically by testing on live ads. For those, we hope that increased transparency into our policies and processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of invalid traffic issues in order to artificially inflate their ad revenue. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.
What is invalid traffic anyway?
Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers both intentionally fraudulent traffic as well as accidental clicks.Please note that clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our program policies. If we observe high levels of invalid traffic on your account, we may suspend or disable the account to protect our advertisers and users.
What is an account suspension?
If your account was suspended due to invalid traffic, ad serving has been turned off on all of your content for a fixed period (most frequently 30 days). This includes any website, YouTube channel, and/or mobile app. Please know that we will deduct revenue from your account and will credit advertisers with the withheld revenue where appropriate and possible. If there are no further compliance issues with your account, it will be automatically re-enabled after the fixed period.Why did my account get suspended?
Here are some common reasons for why your account may get suspended:
- Clicking ads on your own site and/or YouTube channel: Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Testing your own ads by clicking on them isn't allowed. Additionally, YouTube publishers should skip ads when viewing their own videos to avoid artificially inflating advertiser costs.
- For AdSense ad placements on sites, please use the Google Publisher Toolbar if you want to click the ads to check the landing pages or view more details about the ads. The Toolbar will allow you to check the destination of ads on your page without the risk of invalid clicks.
- One or more users repeatedly clicking your ads: Don't encourage or ask your friends, family, co-workers, or general users to click on your ads. This includes asking for users to support your site or YouTube channel, offering rewards to users for clicking ads, and promising to raise money for third parties for such behavior.
What steps should I take during the suspension period?
Account suspension gives you time to investigate the sources of invalid traffic, identify and block suspicious traffic, and put measures in place to ensure clean traffic. We recommend learning how to segment your traffic to help you best understand, monitor, and evaluate the traffic to your site. This may also help you identify sources of invalidHow can I appeal an account suspension?
Account suspensions are currently not appealable. You can use this time to investigate your traffic sources and make adjustments to help prevent invalid traffic in the future. Provided that there are no further compliance issues with your account, it will automatically be reinstated once your suspension period is served.
Please don't fill out the invalid traffic appeal form because that form is reserved for disabled accounts, and you will receive an email that says we can't process this appeal.
If you would like to provide additional feedback to help us improve our processes and communications, you may do so using our suspended publisher feedback form.
When will my account be re-enabled?
What happens if after my account was re-enabled, my account continues to generate invalid traffic?
Visit our Help Center for more information about suspended accounts due to invalid traffic. We look forward to your return to the AdSense network in good standing after the suspension ends.
Post a Comment